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Food and beverage marketing for brands that sell online and restaurants that fill tables
We build online shops for food and drink brands and run the SEO, paid ads, email and social media around them, from snack brands in Ireland to speciality producers across the US.
- Google Partner
- 5.0 from 15 Google reviews
- Cavan, New York and Liverpool
Get a free website audit
FreeTell us where your website is. We'll look it over before a free 20-minute call, then walk you through what we'd fix first.
- Your website: speed, mobile layout and what stops people enquiring
- How you show up on Google for the services you sell
- Your Google Business Profile and reviews
Thanks, now pick a time for your call
We've got your details for . Choose a time that suits you and we'll look over the site before the call, so the 20 minutes go on what's worth fixing.
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Food and beverage marketing works best when the shop and the marketing are planned together, because ads and emails can only sell as well as the store they send people to. We build Shopify stores around how your customers shop, then run the search, ads and email that bring them back to buy again.
Our food and drink projects include snack and confectionery brands in Ireland, a Malaysian condiment maker in New York, a California smokehouse and a UK wine club. Netcrisps started as a wholesale snack business run from a back garden. We built its store for more than 350 products and ran its SEO, paid ads, email and social media, and it now ships worldwide, with more than 45% of customers coming back to buy again.
What holds food and drink businesses back online
A store that can't keep up
Sites that crash when traffic peaks, clunky checkouts and back ends that turn each day's orders into hours of admin cost both sales and time.
Offers the basket can't handle
Bundles, subscriptions, mixed cases and wholesale orders are where standard shop set-ups tend to trip up, just as a customer is ready to pay.
Bigger brands fill the results
Major brands and established wholesalers already rank for the obvious searches and fill the social feeds, so a smaller brand needs sharper search and ad targeting to be seen.
Online shops for food and drink brands
We build Shopify stores organised the way your customers shop, which isn't always by product type. Auria's Malaysian Kitchen is organised by recipe, so someone who wants to make nasi lemak finds the condiments that go into it. Party Sweets, an Irish confectionery business that had never sold online, has around 350 products sorted into pick and mix, retro sweets, chocolate and party bags.
When you're moving from another platform, nothing should be lost on the way. We moved Auria's store to Shopify with every customer record, past order and product intact, and after the move its daily order processing dropped from two or three hours to under 20 minutes. For Cambridge House, a Santa Barbara smokehouse, we carried thousands of past orders and customer accounts across from the old site.
Some offers need a store built around them. Savor by Suzie lets customers build their own pretzel bundle and subscribe to regular deliveries, and Cambridge House takes wholesale orders in the same store as retail. For The Wine Engine, a UK wine club, we built a basket that counts the bottles in a mixed case and applies the right saving by itself.
More on our ecommerce website designPaid ads and email for food brands
Paying to win a customer makes the most sense when they come back to buy again, because each new buyer is then worth more than their first order. For Netcrisps we started with SEO, matching hard-to-find snacks to the searches people make for them by name. Then we scaled the ads across Google, Facebook, Instagram, TikTok and LinkedIn, with each campaign aimed at a different group of snack buyers.
Email keeps those customers ordering without paying for another ad. For Netcrisps we built a list of 15,000 to 20,000 subscribers and set up automated emails for abandoned baskets, product launches, seasonal promotions and lapsed customers, alongside regular campaigns.
Crispy Green, a New Jersey snack brand, came to us after its previous agency locked it out of its own website. We recovered the site, moved the store to Shopify and took on the SEO and Google Ads. Traffic and online sales are now several times what they were before the rebuild, and the store's success has fed the brand's move into wholesale retail across the US.
Marketing for restaurant groups
A restaurant group needs every location to be easy to find, easy to book and easy to review, without the marketing multiplying with every new site. For Spice India, we merged six or seven separate location pages on Facebook and Instagram into one brand page. We also rebuilt the website with booking forms that send each reservation to the right restaurant, and brought online ordering into the site.
We put QR code review displays in every restaurant through MyReviews, the review platform we built, and ran local SEO for each town. Over a four-year partnership the group grew from four locations to seven and collected around 4,000 reviews. Our guide to restaurant social media marketing covers the social side in more detail.
The same thinking applies to leisure venues that take bookings. Buttermountain Golf & Leisure Club had no website before we built one, and golfers can now book tee times and pay for membership online without anyone on staff getting involved.
How we help food and drink businesses
Ecommerce websites
Online shops that make it easy to find, choose and pay, with the SEO structure built in.
- Shopify store design and build
- Product pages and collections that rank
- Checkout, subscriptions and integrations
SEO
Technical fixes, local listings and content that get you found by people ready to buy.
- Technical audit and fixes
- Keyword research and on-page optimisation
- Rank tracking and monthly reports
PPC & Google Ads
Paid campaigns built around what a customer is worth to you, with tracking set up properly.
- Google Ads search, shopping and video
- Facebook, Instagram and LinkedIn ads
- Conversion tracking and weekly optimisation
Email marketing
Automated emails and campaigns that turn your subscriber list into repeat customers.
- Welcome, abandoned cart and post-purchase flows
- Campaign design and sending
- List segmentation and reporting
Social media
Social channels run as a source of customers rather than a posting habit.
- Content planning and creation
- Community management
- Paid social and monthly reporting
Conversion optimisation
More enquiries and sales from the visitors you already get.
- Landing page and form improvements
- Heatmaps and session recordings
- A/B testing
Food and drink case studies
Each case study starts where the business was when it came to us, then explains what we did and why.
Netcrisps
We built a Shopify store for more than 350 products and ran the SEO, paid ads and Klaviyo email around it. More than 45% of Netcrisps customers come back to buy again.
Read the case studyCrispy Green
After their previous agency locked them out of their own website, we recovered it, rebuilt the store and took on the SEO and Google Ads. Online sales have since grown several times over.
Read the case studyAuria's Malaysian Kitchen
Moving the store to a new platform cut Auria's daily order processing from two or three hours to under 20 minutes.
Read the case studySavor by Suzie
We built a Shopify store where customers build their own pretzel bundle and subscribe to regular deliveries, and we run the brand's Google and Facebook Ads.
Read the case studyCambridge House
We built a custom Shopify store with wholesale ordering and shipping rules for perishable food, and carried thousands of past orders and customer accounts over from the old site.
Read the case studyParty Sweets
Party Sweets had never sold online, so we built a Shopify store with around 350 products and ran the SEO, social media and ads around it.
Read the case studyThe Wine Engine
We built the basket behind this UK wine club's pick-your-own boxes, so it counts the bottles, applies the right saving by itself and switches between one-off and monthly delivery.
Read the case studySpice India
We rebuilt the website, merged each location's social pages into one brand page and put review displays in every restaurant. Over our four years together the group grew from four locations to seven and collected around 4,000 reviews.
Read the case studyButtermountain Golf & Leisure Club
The club had no website before, and golfers can now book tee times and pay for membership online without anyone on staff getting involved.
Read the case study“It's hard to put into words how glad and appreciative I am to have worked with Everblue Digital. Their professionalism is second to none, and the effort and attention to detail they put in is astounding. In a few days, they transformed my business to the point where I can gladly say that I’m now making lots of sales thanks to the work they did on my company's website and social media. To sum it up, all I can really say is that they are some of the soundest, most helpful people I’ve ever had the pleasure of working with, and I can’t recommend them highly enough.”
Food and drink marketing questions
If your question isn't answered here, email [email protected] and we'll get back to you.
Do you build Shopify stores for food and drink brands?
Yes. Netcrisps, Party Sweets, Crispy Green, Auria's Malaysian Kitchen, Cambridge House and Savor by Suzie all sell through Shopify stores we built, and we built the custom basket behind The Wine Engine's store. We design each one around how its customers shop and the offers it needs to handle.
Can you move our online shop to Shopify without losing customers or orders?
Yes. We carry the product catalogue, customer accounts and past orders across, so returning customers pick up where they left off. Cambridge House kept thousands of past orders and its customer accounts through the move, and every customer record, past order and product came across for Auria's.
We sell through shops and wholesale. Is selling online worth adding?
It often suits brands that already sell in shops, because customers who find you there can reorder online. Savor by Suzie sells wholesale across the US, and its online store now takes bundle and subscription orders directly from customers. Crispy Green's online store fed its move into wholesale retail. Cambridge House takes trade and retail orders in the same store.
Do you work with food brands outside Ireland?
Yes. We've built stores for Crispy Green in New Jersey, Auria's Malaysian Kitchen in New York and Cambridge House in California. Savor by Suzie sells across the US, and The Wine Engine is a UK wine club. Alongside our head office in Cavan, we have offices in New York and Liverpool.
Who pays for the Google and Meta ads?
You pay the ad spend directly to Google and Meta, and our management is billed separately. The ad and analytics accounts stay in your name, and there is no minimum term on monthly work.
Guides worth reading
Restaurant Marketing Beyond Social Media - A Complete Guide
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Read the guideEcommerce SEO: How to Get Your Online Store Ranking
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Read the guideEmail Marketing for Small Business: What Works in 2026
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Read the guideSee what we'd change first on your shop or restaurant website
Send us your website and we'll look it over before a free 20-minute call, then walk you through the changes in order of priority. If the site is in good shape, we'll tell you so.