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Automotive SEO and websites for garages, tuning specialists and car dealers
We build websites around the cars your customers drive, run the SEO that gets them found and build the software a garage needs behind the counter.
- Google Partner
- 5.0 from 15 Google reviews
- Cavan, New York and Liverpool
Get a free website audit
FreeTell us where your website is. We'll look it over before a free 20-minute call, then walk you through what we'd fix first.
- Your website: speed, mobile layout and what stops people enquiring
- How you show up on Google for the services you sell
- Your Google Business Profile and reviews
Thanks, now pick a time for your call
We've got your details for . Choose a time that suits you and we'll look over the site before the call, so the 20 minutes go on what's worth fixing.
Choose a time for the callWe'll also reply to if you'd rather sort a time by email.
Automotive SEO works when your website is organised the way drivers search, which is usually by make, model or the job they need done. We build a page for each manufacturer, model or service your customers look for and add tools that answer their first question. Then we set up review collection, because reviews carry a lot of weight when someone is trusting you with their car.
JTK Remapping had no website when it came to us. The site we built around a page for each manufacturer, backed by SEO, now brings in 200 to 300 leads a month, and those leads were a direct contributor to making its second location viable.
What holds garages and dealers back online
Drivers search by make and model
Owners type things like "BMW remap" or the name of their model, and one general services page misses most of those searches.
Retyping every car by hand
Typing out each car's make, model, year and engine for every listing takes time, invites typing errors and leaves someone to remember to take sold cars down.
Software built for someone else
Most garage software is dated, expensive or built for large dealerships, and generic invoicing tools tend to get Irish garage VAT wrong.
Websites for garages and specialists
A specialist's expertise should be obvious from the first page. We build the site around the cars your customers own, so a BMW owner lands on a page about their BMW rather than a list of everything you do. Each page carries a clear way to book or ask a question.
Bimmerwise, an independent BMW specialist, had a self-built template website that brought in little search traffic. We rebuilt it with a page for every BMW model, service pages more specific than the ones already ranking, and an online parts store where customers check a part fits their car before they buy.
For JTK Remapping we added a performance calculator where visitors pick their exact vehicle and see the expected gains before they get in touch. It has become one of the most popular features on the site, and as enquiries grew we set up an automated first reply worked out for each customer's car.
Car dealer websites with registration lookup
Listing a car shouldn't mean typing out a specification that is already on record. For JTK Motors, the car sales arm of JTK, we built a website that looks up each car's registration and fills in the make, model, year and engine size. The team only adds the photos and a price.
Anyone on the team can add, update or remove a listing without technical knowledge. When a car sells, it comes down with one click, so the site doesn't keep showing cars that have already gone.
SEO for garages and repair shops
Garage searches are local and specific, so we research what drivers in your area search for and write a page for each service and each make you specialise in. Reviews count here too. MyReviews, the review platform we built, lets a happy customer leave a Google review from a QR code, a text or an email.
With SEO behind its manufacturer pages, JTK Remapping ranks at or near the top for manufacturer remapping searches in Ireland. Its performance calculator brings in searches of its own too, such as "remap calculator".
Garage management software
The garage software on the market was mostly dated, expensive or built for large dealerships, so we built a job system around the way JTK Motors works. It has since become MotorWorks, our own garage management software for independent workshops in Ireland.
MotorWorks gives a garage one place to book and track jobs, keep each vehicle's history, raise purchase orders and send invoices, and it applies the right Irish VAT rate to every line by itself. Each garage's data is kept separate, with its own web address and staff roles for admin, manager, reception and finance.
Custom software developmentHow we help automotive businesses
Web design
Websites designed around how your customers buy, built to be found on Google.
- A custom design rather than a template
- Built and tested for mobile first
- SEO structure and schema from launch
SEO
Technical fixes, local listings and content that get you found by people ready to buy.
- Technical audit and fixes
- Keyword research and on-page optimisation
- Rank tracking and monthly reports
CRM & automation
CRM setup and automations so no enquiry gets lost between your website and your inbox.
- CRM setup and website form integration
- Automated follow-ups and notifications
- Data migration and dashboards
Automotive case studies
Each case study starts where the business was when it came to us, then explains what we did and why.
JTK Remapping
The website and manufacturer landing pages we built for JTK, backed by SEO, now bring in 200 to 300 leads a month, and those leads helped the business open a second location.
Read the case studyBimmerwise
We rebuilt the website with a page for every BMW model and an online parts store that checks each part fits the customer's car before they buy.
Read the case studyJTK Motors
Type in a registration and the listing fills itself in, so the team only has to add photos and a price.
Read the case studyMotorWorks
MotorWorks gives a garage one place to book jobs, keep vehicle histories, order parts and send invoices, and it is now available to independent garages across Ireland.
Read the case study“Outstanding Buisness to deal with from start to finish. The attention to detail James puts into all his work and the after support is second to none. 110% recommendable”
Automotive SEO questions
If your question isn't answered here, email [email protected] and we'll get back to you.
Should a garage have a page for each car make?
If your customers search by make, yes. Someone looking for a BMW remap or a BMW service types the make into Google, and a page written for that car will usually do more for you than one general services page. JTK Remapping and Bimmerwise are both built this way.
Can you build a parts shop that checks a part fits the car?
Yes. The most common worry when buying car parts online is ordering one that doesn't fit, so Bimmerwise's store has customers check a part fits their specific car before they buy. That question is settled before they pay.
Can other garages use MotorWorks?
Yes. MotorWorks was designed to serve many garages from the start, and it is available to independent garages in Ireland at motorworks.ie. Each garage gets its own web address, such as yourgarage.motorworks.ie, with the option of using its own domain.
Do you work with automotive businesses outside Ireland?
Our automotive clients so far are in Ireland, but we work with businesses in the UK and the US as well, from our offices in Cavan, New York and Liverpool. The approach of a page for each make, model and service works wherever your customers are searching.
Guides worth reading
How to Set Up Google Business Profile for Irish Businesses - Step by Step
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Read the guideSee how your website shows up when drivers search for what you do
Send us your website and we'll look it over before a free 20-minute call, then walk you through the changes in order of priority. If the site is in good shape, we'll tell you so.