Content marketing services that rank on Google and get read
Every piece we write has a job, such as answering a search your customers make or a question your sales team hears every week.
- Google Partner
- 5.0 from 15 Google reviews
- Cavan, New York and Liverpool
Get a free website audit
FreeTell us where your website is. We'll look it over before a free 20-minute call, then walk you through what we'd fix first.
- Your website: speed, mobile layout and what stops people enquiring
- How you show up on Google for the services you sell
- Your Google Business Profile and reviews
Thanks, now pick a time for your call
We've got your details for . Choose a time that suits you and we'll look over the site before the call, so the 20 minutes go on what's worth fixing.
Choose a time for the callWe'll also reply to if you'd rather sort a time by email.
Everblue is a content marketing agency that plans and writes the articles, guides and service pages your customers look for online, for businesses in Ireland, the UK and the US. Our SEO content creation starts with the searches they already make, and we optimise each piece so it's easy for Google to understand and easy for people to read.
For JTK Remapping we built a landing page for each major car manufacturer, from BMW and Audi to Volkswagen and Ford, rather than one general remapping page. Those pages rank at or near the top for manufacturer remapping searches.
How often should we publish?
At a pace you can keep up, because a steady schedule does more than a burst of articles followed by months of silence. We'll suggest one that suits your market.
Who this is for, and when we'd suggest something else
A good fit if
- Customers research before they buy, and your team has the expertise to answer their questions.
- You're already investing in SEO and need more pages worth ranking.
- Your sales team keeps explaining the same things and could use articles to send people instead.
When we'd point you elsewhere
- If you need leads next week, content on its own is too slow. Google Ads will get you in front of people sooner.
- If nobody on your team can spare time to check facts on specialist topics, the content will end up generic, and we'd rather tell you that before you start.
What's included in our content marketing services
Content strategy
We build a publishing plan from keyword research and topic planning, so every article has a reason to exist.
SEO blog articles
Articles answer the questions customers ask before they buy, written to rank and to read naturally.
Pillar pages and guides
In-depth guides cover your most important topics, and the rest of your content links back to them.
Landing pages
Pages written for searches with buying intent, like a service in a particular town, are designed to turn visitors into enquiries.
Updating older content
We refresh titles, headings, internal links and images on existing articles so older pages keep bringing in visitors.
Reporting
Each month we report on which pieces bring in visitors and enquiries, and what we plan to write next as a result.
What happens, step by step
Research
We find the questions and searches your customers use, and what your competitors have and haven't covered.
Plan
You get an editorial calendar that ties each topic to a search and to a stage in the buying decision.
Write
We write each piece and check the specifics with your team where it needs expertise we don't have.
Optimise and publish
Titles, headings, internal links, image descriptions and schema (code that tells Google what a page is about) are done before each piece goes live.
Measure and adjust
Each month we look at what's ranking and bringing in enquiries, and adjust the plan.
Content marketing projects and what changed
Each case study starts where the business was when it came to us, then explains what we did and why.
JTK Remapping
The website and manufacturer landing pages we built for JTK, backed by SEO, now bring in 200 to 300 leads a month, and those leads helped the business open a second location.
Read the case studyBig Apple Mini Storage
Our SEO work for this two-facility storage business in Harlem brings in 150 to 200 calls and form enquiries a month from organic search.
Read the case studyStratmore Entertainment
After a rebrand and a new website, enquiries went from two or three a week to 20 or 30, roughly tenfold, without any paid advertising.
Read the case studyContent marketing questions
If your question isn't answered here, email [email protected] and we'll get back to you.
Can you write about technical or specialist subjects?
Yes. We research the subject, read what your industry publishes and talk to your experts where it helps. We've written for a car performance tuning firm and a steel industry association.
What's the difference between content marketing and copywriting?
Content marketing builds trust over time with articles and guides that help people before they buy. Copywriting asks for the sale now, on landing pages, ads and product descriptions. We do both, and most sites need both.
How long before content brings in results?
It takes longer than ads, because Google needs time to find new pages and decide how far to trust them. After the audit we'll tell you what's realistic for your market.
Will you copy what our competitors have written?
No. We read competitors' content to find the gaps, then write something more useful. Copying them wouldn't help you rank or give anyone a reason to choose you.
Guides on content marketing
Content Marketing Ireland: A Strategy Guide for SMEs
A practical content marketing guide for Irish businesses, covering which formats work, how to build a strategy on a real budget and how t…
Read the guideDigital marketing strategy for Irish SMEs
A practical digital marketing strategy guide for Irish SMEs, covering budget allocation, channel selection and frameworks for businesses…
Read the guideVideo Marketing for Small Businesses: Getting Started Without a Big Budget
A practical guide to video marketing for small businesses. Learn what equipment you need, which platforms to use, and how to create effec…
Read the guideRelated services
SEO
Technical fixes, local listings and content that get you found by people ready to buy.
- Technical audit and fixes
- Keyword research and on-page optimisation
- Rank tracking and monthly reports
Email marketing
Automated emails and campaigns that turn your subscriber list into repeat customers.
- Welcome, abandoned cart and post-purchase flows
- Campaign design and sending
- List segmentation and reporting
Social media
Social channels run as a source of customers rather than a posting habit.
- Content planning and creation
- Community management
- Paid social and monthly reporting
See how your site shows up on Google for what you sell
Send us your website and we'll look it over before a free 20-minute call, then walk you through the changes in order of priority. If the site is in good shape, we'll tell you so.