Web design and SEO for Big Apple Mini Storage, a Harlem self-storage business that went from no website to steady leads from Google

When Big Apple Mini Storage came to us, their two Harlem facilities had no website and no presence online at all. That mattered in self-storage marketing, because people searching for a unit in New York usually need one soon and choose from whoever shows up in the results. Without a site, the business relied on walk-ins and word of mouth, while competitors with an established presence online picked up most of the local demand.

A website built to get people in touch

Visitors who are ready to rent shouldn't have to hunt for a phone number, so we built the website to make getting in touch the obvious next step. Every page carries a clear call to action, the details for both Harlem facilities are easy to find, and customers can call or send an enquiry through a simple form.

Every page planned around a search

With no old site to rework, every page had to be written from scratch, which meant each one could be aimed at a search from the start. We looked at what was already ranking in the New York self-storage market, then planned service pages, a location page for each facility and supporting content for people at different stages of choosing a unit. Each page was written to build on the others.

SEO that carried on after launch

A brand-new domain doesn't compete with national chains and long-established New York operators straight away, so we kept working on the site's SEO after launch instead of treating it as finished. Month after month we added content, improved existing pages and fixed technical issues, the unglamorous side of local SEO in NYC. That steady effort is what turned a new website into a real competitor in local search.

Big Apple Mini Storage now gets 150 to 200 leads a month through phone calls and form enquiries, all from organic search. For a two-facility business up against national chains and long-established New York operators, that is a steady pipeline built from a standing start.

If you're starting without a website, every page can be planned around a real search from the beginning, with nothing old to untangle first. In a crowded local market, SEO done steadily month after month builds visibility that competitors find hard to take back. People searching for something they need soon are ready to act, so even modest search traffic can bring in a steady flow of enquiries.

Read more about our web design and SEO services, or see more web design case studies and other moving and storage projects.