Local SEO and automated Google reviews for a New York self-storage business competing with national chains

When New York S. Storage came to us, it had a limited presence online and wasn't getting the number of enquiries it needed. In New York, competition in self-storage marketing is intense. National chains and established local operators fill the top results, backed by older, well-linked websites and large numbers of Google reviews. Someone searching for storage nearby was far more likely to find them first.

A page for each search storage customers make

We built the website for local search in New York, with a dedicated page for each of the searches potential storage customers make. Someone looking for storage nearby lands on a page that answers them. Our SEO starts from what competitors rank for, and we keep improving those pages over time, because in a market this crowded, visibility is built steadily rather than won in one go.

Reviews that don't depend on anyone remembering

Storage staff see customers only now and then, so we set up our own review platform, MyReviews, to do the asking. Customers get a prompt by QR code, SMS or email, so leaving a review takes a moment and nobody on the team has to chase anyone. Each new review adds social proof and helps the business in local search.

New York S. Storage now has a steady presence in local search, with regular enquiries coming in through the website. Its Google reviews keep growing through the automated requests, which helps it compete with the larger operators around it.

Review automation suits businesses where staff see customers only now and then, because it asks at the right moment without anyone having to remember. Against national chains, a local business has its best chance with pages written for the specific searches nearby customers make, improved steadily over time.

Read more about our web design and SEO services, or see more web design case studies and other moving and storage projects.