Web design and local SEO for a moving company serving upstate New York and Westchester

Upstate New York and Westchester are both in the area our New York office covers. People there who needed a mover were searching online, and Move Whalens wasn't anywhere they could find it, because it had no website or online presence at all. Competition for moving searches in those suburbs is lower than in Manhattan, but established operators were still taking the local search demand, and with it the jobs Move Whalens was missing out on.

A site that makes asking for a quote easy

Someone looking for a mover usually wants a price first, so we built the site around clear service pages, each with an obvious way to request a quote or get in touch. For a company nobody could find online before, the site also had to look like a professional, trustworthy mover from the first visit.

Pages for the searches people make, town by town

People looking for a mover search with a place in mind, so we targeted the local searches that bring in moving jobs, the core of local SEO for moving companies. Those range from 'movers in Westchester' to the many town-specific variations. We researched the competition, planned the site's content around those searches and optimised every page for them. Competition in the suburbs is lower than in New York City, so solid SEO fundamentals turned into rankings without years of authority-building first. In a quieter market, the basics go a long way.

The website now brings in regular enquiries from people looking for a mover in the area, a steady flow the business didn't have before.

If you work in the suburbs or a regional market, strong local SEO fundamentals can turn into rankings sooner than they would in a big city. Plan your pages around the exact searches people make, town names included, so a new site has a clear route into local results. For a local service business with no website, a well-built site with an easy way to ask for a quote can start winning the enquiries that were going to competitors.

Read more about our web design and SEO services, or see more web design case studies and other moving and storage projects.