PPC management in Ireland that brings in customers, not just clicks
We build every campaign around what a new customer is worth to you, and move the budget towards the ads that bring them in.
- Google Partner
- 5.0 from 15 Google reviews
- Cavan, New York and Liverpool
Get a free website audit
FreeTell us where your website is. We'll look it over before a free 20-minute call, then walk you through what we'd fix first.
- Your website: speed, mobile layout and what stops people enquiring
- How you show up on Google for the services you sell
- Your Google Business Profile and reviews
Thanks, now pick a time for your call
We've got your details for . Choose a time that suits you and we'll look over the site before the call, so the 20 minutes go on what's worth fixing.
Choose a time for the callWe'll also reply to if you'd rather sort a time by email.
A PPC agency plans, runs and measures paid ads, most of them charged each time someone clicks, which is where the name pay per click comes from. Everblue runs PPC advertising for businesses in Ireland, the UK and the US, on Google Ads and on Facebook, Instagram, LinkedIn or TikTok where your customers spend their time. We're a Google Partner, a status Google gives agencies that meet its standards for ad performance, spend and certification. We've run Google Ads for Netcrisps and Crispy Green, and Facebook and YouTube ads for Spice India's restaurants.
Can you be our PPC agency if we're based in Dublin?
Yes. We're a PPC agency with our head office in Cavan, and we manage Google Ads and paid social for businesses anywhere in Ireland, including Dublin. The free audit happens on a 20-minute call, so it doesn't matter where you're based.
Who this is for, and when we'd suggest something else
A good fit if
- People already search Google for what you sell, and you want to reach them now rather than wait for SEO to build.
- You're spending on ads but can't tell which campaigns bring in customers.
- You know roughly what a new customer is worth to you, or you want help working it out.
When we'd point you elsewhere
- If your website struggles to turn visitors into enquiries, paying for more visitors won't fix that. We'd sort out the landing page or the site first.
- If the budget only covers a few clicks a day, it will do more on one platform, or in SEO, than spread across several, and we'll tell you so.
What's included in our PPC advertising services
Google Ads
Search and Shopping campaigns show your business to people searching for what you sell, and display and YouTube campaigns reach them while they browse and watch videos. Our Google Ads management covers the campaign build, the tracking and the weekly changes behind them.
Facebook and Instagram ads
Meta campaigns introduce your business to people who haven't heard of you yet and remind those who've already visited your site to come back. Our Facebook ads agency page covers how we plan and track them.
LinkedIn and TikTok
We use LinkedIn when you sell to other businesses and need to reach people by job title or industry, and TikTok when your customers spend time there and the product suits short video.
Conversion tracking
Calls, form enquiries and sales are tracked back to the campaign that produced them, using Google Analytics and each platform's own tracking.
Ads and creative
We write the ads and produce the images and video, then test new versions against the ones already bringing in customers.
What happens and when
- Before launch
- We set up or repair conversion tracking, so every campaign is judged on the calls, enquiries and sales it produces.
- At launch
- Campaigns go live with several versions of the ads and audiences, so we can see early on which ones bring in customers.
- Every week
- We adjust bids, pause what isn't working and move budget towards what is.
- Every month
- You get a report on the calls, enquiries and sales each campaign brought in, and the changes we plan next.
PPC projects and what changed
Each case study starts where the business was when it came to us, then explains what we did and why.
Netcrisps
We built a Shopify store for more than 350 products and ran the SEO, paid ads and Klaviyo email around it. More than 45% of Netcrisps customers come back to buy again.
Read the case studyCrispy Green
After their previous agency locked them out of their own website, we recovered it, rebuilt the store and took on the SEO and Google Ads. Online sales have since grown several times over.
Read the case studySpice India
We rebuilt the website, merged each location's social pages into one brand page and put review displays in every restaurant. Over our four years together the group grew from four locations to seven and collected around 4,000 reviews.
Read the case studyPPC questions
If your question isn't answered here, email [email protected] and we'll get back to you.
Which platform should we start with?
Usually Google Ads, if people already search for what you sell, because it reaches them at the moment they're looking. If they don't search for it yet, Facebook and Instagram suit products people need to see. We'll recommend where to start on the call.
How quickly will we see results?
Visitors start arriving as soon as Google or Meta approve the ads. A steady cost per customer takes longer, because it comes from testing which ads and audiences bring customers in. We'll tell you what's realistic for your market and budget before you start.
How is PPC management priced?
Ad spend and management are separate costs. You pay for the ads directly to Google or Meta, and our management is billed separately. The management side depends on how many platforms and campaigns you run, whether there are product feeds to look after and how much creative the ads need, so we'll recommend a budget and quote after the free audit. Our guide to how Google Ads management is priced covers the fee models agencies use.
Is PPC worth it for a small business?
It can be, if people already search for what you sell and you know roughly what a new customer is worth to you. It's harder to make pay when the budget only covers a few clicks a day or the website struggles to turn visitors into enquiries. In those cases we'd suggest starting on one platform, putting the budget into SEO or fixing the site first.
Can you take over our existing ad account?
Yes. We review what's running, keep what works and fix the tracking before making bigger changes. If your current agency controls the account, we'll tell you what access to ask for before you move.
Will we keep ownership of our ad accounts?
Yes. Your Google Ads, Meta and analytics accounts belong to you, and we work in them with the access you give us, so the campaigns and their history stay with you if you ever move on. There's no minimum contract term for monthly work either.
How do you measure success?
By the calls, enquiries and sales the ads produce and what each one costs you, rather than clicks or impressions.
What do you need from us to get started?
Access to any ad accounts and analytics you already have, so we can see what's been tried. We also need to understand how you make money and what a new customer is worth to you, and we can work that out together before anything launches.
Guides on PPC advertising
Google Ads not working? A troubleshooting guide
A practical troubleshooting guide for Google Ads campaigns that aren't delivering results. Covers the 10 most common problems - from brok…
Read the guideGoogle Ads for Small Business: The Beginner's Guide
New to Google Ads? This beginner's guide covers how the auction works, which campaigns to start with, realistic budgets, and when to hire…
Read the guideTikTok Ads for Irish Businesses: Is It Worth the Investment?
A practical guide to TikTok ads for Irish businesses. Learn about ad formats, costs, targeting, and whether TikTok advertising is right f…
Read the guideRelated services
Conversion optimisation
More enquiries and sales from the visitors you already get.
- Landing page and form improvements
- Heatmaps and session recordings
- A/B testing
SEO
Technical fixes, local listings and content that get you found by people ready to buy.
- Technical audit and fixes
- Keyword research and on-page optimisation
- Rank tracking and monthly reports
Social media
Social channels run as a source of customers rather than a posting habit.
- Content planning and creation
- Community management
- Paid social and monthly reporting
See what we'd change first in your ads and your website
Send us your website and we'll look it over before a free 20-minute call, then walk you through the changes in order of priority. If the site is in good shape, we'll tell you so.