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SEO for moving companies that want booked jobs from their own website
We build websites for movers with quote forms that ask the right questions, then run the local SEO and Google Ads that bring people to them.
- Google Partner
- 5.0 from 15 Google reviews
- Cavan, New York and Liverpool
Get a free website audit
FreeTell us where your website is. We'll look it over before a free 20-minute call, then walk you through what we'd fix first.
- Your website: speed, mobile layout and what stops people inquiring
- How you show up on Google for the services you sell
- Your Google Business Profile and reviews
Thanks, now pick a time for your call
We've got your details for . Choose a time that suits you and we'll look over the site before the call, so the 20 minutes go on what's worth fixing.
Choose a time for the callWe'll also reply to if you'd rather sort a time by email.
SEO for moving companies means showing up when someone nearby searches for a mover, then making it quick for them to ask you for a quote. A job that comes in that way is yours alone, while a shared lead bought from a lead-selling site usually goes to several movers at once.
We have built for movers in New York City, upstate New York and Westchester, and our New York office is in Midtown Manhattan. We plan each mover's website around the searches people make town by town, and we treat every quote request as worth keeping from the very first one.
Where moving companies lose jobs online
Shared leads mean racing other movers
A lead bought from a lead-selling site is often sent to several companies at once, so you pay to hear about a job and then race competitors to the phone.
Quote forms that miss the details
A standard form rarely asks about elevators, stairs or certificates of insurance, and an inquiry abandoned halfway through is usually lost for good.
Searches happen town by town
People search for a mover with a place in mind, and established operators pick up those local searches when a company has no page for them.
Local SEO for moving companies
Someone looking for a mover searches with a place in mind, from "movers in Westchester" to the name of their town or neighborhood. We research which of those searches bring in jobs, then give each service and each area its own page. That gives the site a clear route into local results, where one general page would struggle to rank anywhere.
Move Whalens serves upstate New York and the Westchester area and had no website when it came to us. We built its first site and planned the pages around local moving searches, town names included. Competition in the suburbs is lower than in Manhattan, so solid SEO fundamentals turned into rankings, and the site now brings in regular inquiries the business didn't have before.
In New York City we go a level deeper. Keepsake Moving & Storage has a page for each of the five boroughs, with neighborhood pages beneath them. Moving out of a Park Slope brownstone and moving out of a Long Island City tower are different jobs, and the pages treat them that way.
- A page for each service and each area you cover
- Your Google Business Profile and directory listings kept consistent
- Moving guides that answer the questions people ask before they book
Moving company website design with quote forms that reach you
Most people looking for a mover want a price first, so every page on a mover's website should make asking for a quote the obvious next step. The form matters as much as the page. A New York job often depends on details a standard form never asks about, such as the building at each end and whether either one needs a certificate of insurance.
For Keepsake Moving & Storage, we built a short quote wizard that changes its questions with the kind of move. A move within the city, an office, a piano and helping a parent relocate each get the questions that fit. A fuller quote page saves as the customer goes, so even a half-finished inquiry is kept with whatever was filled in.
Every inquiry is stored, the team is notified and the customer gets a confirmation at once. Each one also records where the visitor came from, including the ad or campaign that sent them, so the company can judge its marketing by the inquiries it brings in.
Google Ads for moving companies
Google Ads puts a mover in front of people searching right now while the SEO builds up. Generic terms are expensive, so we build campaigns around specific services and places, and use negative keywords to keep people searching for something else out of the budget. Each group of ads points to a page written for what the searcher asked.
The closest example we can point to is City Post Express, a Connecticut company that ships household goods and boxes overseas for families and students on the move. We built its Google Ads around specific routes instead of generic shipping terms. In the first twelve weeks, the site recorded 321 completed quote and contact requests, and just over half of them came from ads.
How our Google Ads management worksHow we help moving companies
SEO
Technical fixes, local listings and content that get you found by people ready to buy.
- Technical audit and fixes
- Keyword research and on-page optimization
- Rank tracking and monthly reports
Web design
Websites designed around how your customers buy, built to be found on Google.
- A custom design rather than a template
- Built and tested for mobile first
- SEO structure and schema from launch
Google Ads management
Google Ads campaigns built around the searches that turn into customers, with tracking you can trust.
- Search campaign build and restructures
- Conversion tracking set up properly
- Weekly optimization and monthly reporting
Case studies from movers and shippers
Each case study starts where the business was when it came to us, then explains what we did and why.
Move Whalens
We built Move Whalens' first website and planned its pages around local moving searches, and it now brings in regular inquiries.
Read the case studyKeepsake Moving & Storage
We launched this New York mover's website with two ways to ask for a quote, and every inquiry is confirmed to the customer and traced back to where it came from.
Read the case studyCity Post Express
We rebuilt the website around the routes City Post Express ships and replaced its freight form with a quote wizard. In the first twelve weeks of its Google Ads program, the site recorded 321 quote and contact requests, each traced back to where it came from.
Read the case studyMoving company marketing questions
If your question isn't answered here, email [email protected] and we'll get back to you.
Is SEO better than buying moving leads?
They do different jobs. Bought leads can fill the calendar quickly, but a shared lead is usually sold to several movers, and the supply stops the day you stop paying. SEO takes longer to build, but the inquiries it brings in come to you alone, and the visibility you build up doesn't switch off with a monthly bill.
What should a moving company's quote form ask?
Enough to price the job without a round of calls, and no more. For a New York mover that means the kind of move, the building at both ends, floor levels and elevators, whether either building needs a certificate of insurance, and preferred dates. The form should also save what someone has entered if they stop halfway.
Can you market a brand-new moving company with no reviews yet?
Yes. Keepsake Moving & Storage came to us shortly before it started trading, with no reviews, founding year or fleet to point to. Instead of borrowing proof it hadn't built up, the site explains how the job is done, from how a flat price is put together to how access and elevators are planned. Every claim on it comes from a list of facts the company confirmed.
Do we keep our Google Ads and analytics accounts?
Yes. Your Google Ads and analytics accounts belong to you, and you pay the ad spend directly to Google, with our management billed separately. There is no minimum term on monthly work.
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Read the guideSee what we'd change first on your moving company's website
Send us your website and we'll look it over before a free 20-minute call, then walk you through the changes in order of priority. If the site is in good shape, we'll tell you so.