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Self storage SEO and marketing that fills units from Google search
We help independent storage operators show up when people nearby search for a unit, then make it easy for them to call or send an inquiry.
- Google Partner
- 5.0 from 15 Google reviews
- Cavan, New York and Liverpool
Get a free website audit
FreeTell us where your website is. We'll look it over before a free 20-minute call, then walk you through what we'd fix first.
- Your website: speed, mobile layout and what stops people inquiring
- How you show up on Google for the services you sell
- Your Google Business Profile and reviews
Thanks, now pick a time for your call
We've got your details for . Choose a time that suits you and we'll look over the site before the call, so the 20 minutes go on what's worth fixing.
Choose a time for the callWe'll also reply to if you'd rather sort a time by email.
Self storage SEO is about being found by the people searching for a unit near you. Most of them need one soon, so they tend to call whichever facility shows up first. We build storage websites, run the local SEO behind them and set up automated review requests, so an independent facility can compete with the national chains in local search.
Our storage projects are in New York City, where we also run local SEO in NYC for other service businesses. One of them went from having no website at all to a steady flow of calls and inquiries from Google.
Why storage facilities get overlooked on Google
National chains fill the results
Chains and long-established operators take the top results, backed by older, well-linked websites and large numbers of Google reviews.
Renters choose quickly
Someone who needs a unit soon picks from the facilities that show up first, so a business that is hard to find loses the call before it starts.
Reviews rely on someone remembering
Staff see customers only now and then, so asking for reviews by hand is easy to forget and the review count stays low.
Local SEO for storage facilities: the map pack, reviews and location pages
People looking for storage search with a place in mind, whether that is a neighborhood, a zip code or simply "near me". We give each facility its own location page with the details a renter checks before calling. We also set up its Google Business Profile, so it can appear in the map results as well as the listings beneath them.
Reviews count in both places, so we can set your facility up on MyReviews, the review platform we built. It asks each customer by QR code, text or email, so reviews keep coming in without anyone on the team having to remember to ask.
- A location page for each facility, written for the searches people make nearby
- A Google Business Profile for every location, kept accurate
- Automated review requests by QR code, text and email
- New content and technical fixes month after month once the site is live
Self storage website design that turns searches into rentals and calls
Someone ready to rent shouldn't have to hunt for a phone number. On the storage sites we build, every page has a clear next step and the details for each facility are easy to find. Visitors can call or send an inquiry through a short form from any page.
When there is no old site to rework, every page can be planned around a search from the start. For Big Apple Mini Storage we studied what already ranked in the New York storage market first. Then we planned service pages, a page for each facility and supporting content for people at different stages of choosing a unit.
What we did for Big Apple Mini Storage and New York S. Storage
Big Apple Mini Storage runs two facilities in Harlem and had no website when it came to us. We built the site, planned every page around a search and kept working on the SEO after launch, adding content and fixing technical issues month after month. Organic search now brings the business 150 to 200 calls and form inquiries a month, a steady pipeline built from a standing start.
New York S. Storage had a limited presence online in a market where national chains and established operators fill the top results. We built its website with a page for each search nearby storage customers make, and we keep improving those pages over time. Automated review requests through MyReviews keep its Google reviews growing, and the site brings in regular inquiries from people looking for storage nearby.
How we help storage operators
SEO
Technical fixes, local listings and content that get you found by people ready to buy.
- Technical audit and fixes
- Keyword research and on-page optimization
- Rank tracking and monthly reports
Web design
Websites designed around how your customers buy, built to be found on Google.
- A custom design rather than a template
- Built and tested for mobile first
- SEO structure and schema from launch
Website care
Hosting, updates, fixes and small changes looked after, so the site stays fast, secure and working.
- Managed hosting
- Updates and security
- Fixes and small changes
Self storage case studies
Each case study starts where the business was when it came to us, then explains what we did and why.
Big Apple Mini Storage
Our SEO work for this two-facility storage business in Harlem brings in 150 to 200 calls and form inquiries a month from organic search.
Read the case studyNew York S. Storage
We built the website, took on the local SEO and set up automated review requests. The site now brings in regular inquiries from people looking for storage nearby.
Read the case studySelf storage marketing questions
If your question isn't answered here, email [email protected] and we'll get back to you.
Can an independent storage facility compete with the national chains on Google?
In local search, yes. Google's local results weigh how relevant and how close a business is as well as how well known it is. A facility with a page written for the search and a healthy run of reviews can appear above a bigger name. Big Apple Mini Storage and New York S. Storage both compete with national chains this way.
How long does self storage SEO take to bring in rentals?
It depends on how established your website is and how crowded your area is, so we'd rather look at both on your free audit call than guess. A brand-new site doesn't compete with long-established operators right away, which is why we keep working on its pages, content and technical issues after launch.
Do you only work with storage facilities in New York?
No. Our storage projects so far are in New York City, and we have worked with businesses in New Jersey, Connecticut and California, as well as in Ireland and the UK. Local SEO follows the same principles wherever your facility is, and we plan the pages around the searches people make in your area.
Can you help us get more Google reviews?
Yes, by making them easier to collect. MyReviews, the review platform we built, asks each customer by QR code, text or email, so nobody on your team has to remember to ask. It's what keeps New York S. Storage's review count growing.
Guides worth reading
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Read the guideWhy Your Website Is Slow (And How to Fix It)
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Read the guideSee how your facility shows up when renters search nearby
Send us your website and we'll look it over before a free 20-minute call, then walk you through the changes in order of priority. If the site is in good shape, we'll tell you so.