Email marketing in Ireland that brings customers back to buy again
We build the automated emails first, because they reach each customer at the moment they sign up, abandon a basket or buy.
- Google Partner
- 5.0 from 15 Google reviews
- Cavan, New York and Liverpool
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FreeTell us where your website is. We'll look it over before a free 20-minute call, then walk you through what we'd fix first.
- Your website: speed, mobile layout and what stops people enquiring
- How you show up on Google for the services you sell
- Your Google Business Profile and reviews
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Everblue works as an email marketing agency for online shops and service businesses in Dublin and across Ireland, the UK and the US. Alongside the automated flows, we send regular campaigns to the parts of your list each one suits, instead of everyone getting the same thing.
For Netcrisps we built a Klaviyo list of 15,000 to 20,000 subscribers, with flows for abandoned carts, product launches and win-backs that kept customers coming back to the shop.
Which email platform do you recommend?
For online shops, usually Klaviyo, because it connects closely with Shopify and shows what each email sells. For service businesses, Mailchimp or HubSpot often suit better. If the platform you already have does the job, we'll work with it.
Who this is for, and when we'd suggest something else
A good fit if
- You run an online shop and customers buy once but rarely come back.
- You have a list of customers or subscribers you've never really emailed.
- You send the odd newsletter but have no automated emails set up at all.
When we'd point you elsewhere
- If your list is only a few dozen people, grow it first. We can help with sign-up forms, but a full email programme would be more than you need for now.
- We don't send to bought or scraped lists. If that's the plan, we're not the right fit.
What's included in our email marketing services
Audit and strategy
We review your platform, your list and your deliverability, meaning whether your emails reach the inbox, then plan what to build first.
Automated flows
Welcome series, abandoned-cart reminders, post-purchase follow-ups and win-back emails run on their own once they are set up.
Campaigns
We write, design, test and schedule your newsletters, launches and seasonal offers, so your list hears from you regularly.
Segmentation
Your list is split by what people bought, what they clicked and how recently they engaged, so each group gets emails that suit it.
Templates
On-brand templates are built to read well on phones and in the awkward inboxes too, Outlook included.
Setup and reporting
We authenticate your sending domain with SPF, DKIM and DMARC, the records that prove your emails come from you, connect your shop or CRM, and report monthly on revenue and engagement.
What happens, step by step
Audit
We look at your platform, your list, your deliverability and any flows already running.
Setup
We set up or tidy Klaviyo, Mailchimp or HubSpot, authenticate your sending domain and connect your shop or CRM.
Build the flows
We write and design the automated emails, starting with the ones that matter most for your business, which are usually the welcome and abandoned-cart flows.
Run campaigns
Regular campaigns go to the right segments, with subject lines and content tested as we go.
Report and improve
Each month we report on revenue and engagement, then adjust timing, content and segments.
Email marketing projects and what changed
Each case study starts where the business was when it came to us, then explains what we did and why.
Netcrisps
We built a Shopify store for more than 350 products and ran the SEO, paid ads and Klaviyo email around it. More than 45% of Netcrisps customers come back to buy again.
Read the case studyIrish Steel
We rebranded the association, built its website and membership system, and helped create the Irish Steel Awards, which have grown from 220 guests at the first ceremony to 300 or more.
Read the case studyEmail marketing questions
If your question isn't answered here, email [email protected] and we'll get back to you.
What is email automation?
Automated emails send themselves when someone does something, like signing up, leaving items in their basket or buying for the first time. Once they are built, they keep running without anyone pressing send.
Do you set up marketing automation as well as campaigns?
Yes, and the automation usually comes first. The welcome, abandoned-cart, post-purchase and win-back flows run on their own once they are built, and we send the regular campaigns alongside them. Where the marketing automation reaches beyond email, such as sending website enquiries into your CRM so the follow-up goes out automatically, we can set that up too.
Do you write the emails?
Yes. We write the subject lines and copy in your brand's voice, design the emails for phones first, and test them in the main email apps before they go out.
How do you keep emails out of spam folders?
We authenticate your sending domain, remove addresses that bounce or never open, and keep the content and sending pattern sensible. It also helps that we only send to people who asked to hear from you.
Is email marketing GDPR compliant?
It is when it runs on consent. We only email people who opted in, include a clear unsubscribe link in every email and keep the list clean.
Guides on email marketing
Email Marketing for Small Business: What Works in 2026
A practical email marketing guide for small businesses. List building, automation, GDPR compliance, platform picks, and emails people act…
Read the guideGDPR for Irish Websites: A Practical Guide for Business Owners
A practical guide to GDPR compliance for Irish business websites. Cookie consent, privacy policies, email marketing, Google Analytics, an…
Read the guideRelated services
Web design
Websites designed around how your customers buy, built to be found on Google.
- A custom design rather than a template
- Built and tested for mobile first
- SEO structure and schema from launch
CRM & automation
CRM setup and automations so no enquiry gets lost between your website and your inbox.
- CRM setup and website form integration
- Automated follow-ups and notifications
- Data migration and dashboards
Social media
Social channels run as a source of customers rather than a posting habit.
- Content planning and creation
- Community management
- Paid social and monthly reporting
See what we'd fix first on the site your emails link to
Send us your website and we'll look it over before a free 20-minute call, then walk you through the changes in order of priority. If the site is in good shape, we'll tell you so.