Brand identity design in Ireland that looks the same everywhere you use it
We design the logo, colours, typefaces and guidelines as one system, so your van, your website and your invoices all match.
- Google Partner
- 5.0 from 15 Google reviews
- Cavan, New York and Liverpool
Get a free website audit
FreeTell us where your website is. We'll look it over before a free 20-minute call, then walk you through what we'd fix first.
- Your website: speed, mobile layout and what stops people enquiring
- How you show up on Google for the services you sell
- Your Google Business Profile and reviews
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Everblue is a branding agency that handles brand development and identity design for businesses in Ireland, the UK and the US. A logo is only one part of that, so we also settle the imagery and the tone your business writes in. Then we document it all so your team and your printers can use it without guessing.
Bishopswood Construction had traded since 1997 without a logo. We gave the Dublin groundworks firm its first brand identity, along with a website and social media pages that use it.
Can you build a brand around the logo we already have?
Yes, if it's a strong starting point. We'll check how it holds up at small sizes and in one colour, then build the colours, type and guidelines around it.
Who this is for, and when we'd suggest something else
A good fit if
- You've never had a proper identity, or you're still using a logo someone put together in an afternoon.
- Your logo, colours and messaging look different on your website, your social pages and your printed material.
- You're launching a new business and want the brand, website and social pages ready at the same time.
When we'd point you elsewhere
- If you only need a logo file for a one-off job, a freelance designer will be quicker and cheaper.
- If people already recognise your brand and it's working, we'd rather refresh the website or marketing around it than change it for the sake of change.
What's included in our branding services
Logo design
We design a logo that works on a business card, a sign and a phone screen, with versions for small sizes and single colours.
Visual identity
Colours, typefaces, imagery and graphic elements are chosen as one brand design, so everything the business produces looks like it belongs together.
Brand strategy and messaging
We agree your positioning, key messages and tone of voice first, so the look has something solid underneath it.
Brand guidelines
A guidelines document gives your team, printers and other suppliers the rules and examples they need to apply the brand consistently.
Collateral
We design business cards, stationery, presentation templates and social media graphics, ready to use from launch day.
Brand refresh
If your brand needs updating rather than replacing, we modernise it while keeping the parts customers already recognise.
What happens, step by step
Discovery
We learn about the business, your customers and your competitors, and where you want the brand to sit in your market.
Strategy
We agree the positioning, messages and tone of voice before any design starts.
Identity design
We present logo concepts with the colour and type system around them, then refine the direction you choose.
Guidelines
Everything is documented in brand guidelines, with colour codes for print and screen and examples of the brand in use.
Assets and launch
We design the stationery, templates and social graphics, hand over the source files, and help brief your printers and other suppliers.
Branding projects and what changed
Each case study starts where the business was when it came to us, then explains what we did and why.
Stratmore Entertainment
After a rebrand and a new website, enquiries went from two or three a week to 20 or 30, roughly tenfold, without any paid advertising.
Read the case studyIrish Steel
We rebranded the association, built its website and membership system, and helped create the Irish Steel Awards, which have grown from 220 guests at the first ceremony to 300 or more.
Read the case studyQueen Spa
A new nail salon opened with its brand, a website that takes bookings and gift vouchers through Fresha, and social media already running.
Read the case study“James recently created our new website and he did a fantastic job. He was always on the other end of the phone if I had any questions or suggestions. He is so professional and really cares about the work he is doing. James also brought some super ideas of how to make the site look amazing and stand out. It was a pleasure to work with James and Everblue Digital and I ill recommend them to everyone. Mark (Stratmore Entertainment)”
Branding questions
If your question isn't answered here, email [email protected] and we'll get back to you.
What's the difference between a logo and a brand identity?
A logo is a single mark. A brand identity is the full system around it, including logo variations, colours, typography, imagery and tone of voice, plus the guidelines that explain how to use them.
Do you handle rebrands as well as new brands?
Yes. We designed the first identity for Queen Spa before it opened, and we have rebranded established businesses, including Stratmore Entertainment and Function First Rehab, which we renamed as well as redesigned. If a full rebrand is more than you need, a brand refresh keeps the parts customers already recognise.
How long does a rebrand take?
You'll get a timeline once the scope is agreed, because refreshing an existing logo and building a full identity with guidelines are different jobs. After that, the pace mostly comes down to how quickly decisions get made on your side.
How many logo concepts will we see?
A few rather than dozens, each tied back to the strategy, because fewer, better concepts make the decision easier.
Will we own the brand files?
Yes. Once the project is paid for, the logo files, guidelines and templates are yours to use however you like.
Can you build the website around the new brand?
Yes. We design and build websites too, so the new identity can go directly onto your site, as it did for Stratmore Entertainment and Irish Steel.
Guides on branding
Brand Identity Guide: How to Build a Brand That Works
A brand is more than a logo. This brand identity guide walks you through strategy, visual systems, and voice - with real examples from ou…
Read the guideBuilding a Brand That Stands Out: A Small Business Guide
Your brand is far more than a logo. This practical guide walks small business owners through every step of building a brand that stands o…
Read the guideRelated services
Web design
Websites designed around how your customers buy, built to be found on Google.
- A custom design rather than a template
- Built and tested for mobile first
- SEO structure and schema from launch
Social media
Social channels run as a source of customers rather than a posting habit.
- Content planning and creation
- Community management
- Paid social and monthly reporting
Content marketing
Articles and landing pages written to rank for the searches your customers actually make.
- Content strategy
- Blog articles and pillar pages
- Landing pages
See how your business comes across on your website and on Google
Send us your website and we'll look it over before a free 20-minute call, then walk you through the changes in order of priority. If the site is in good shape, we'll tell you so.