Branding and web design for an energy-efficient builder in Longford who had relied on word of mouth

Philip Mullins had more than 30 years in construction, specialising in energy-efficient building, but the business had no logo or website, so work came through word of mouth and local reputation alone. That left out a growing group of customers. More homeowners and self-builders were turning to Google to find contractors for ICF homes, KORE insulated foundations and retrofits across the Midlands and Northwest. Anyone who didn't already know Philip had no way to find him.

A simple brand the business can use everywhere

The business had no logo, colours or visual identity, so we started there, with logo design and branding. We designed a logo, colour scheme, business cards and social media graphics, so Philip Mullins Construction looks the same on a business card as it does online.

A page for each specialism

People looking for this kind of building search for the method, typing things like "ICF builder" or "foundation specialist", so we gave each specialism its own page. ICF construction, KORE insulated foundations, residential and commercial builds, extensions and retrofitting each have one, structured for local SEO across Longford, the Midlands, Dublin and the Northwest. A project gallery shows Philip's finished builds, which is what a self-builder wants to see before picking up the phone, and something we'd put on any of our websites for builders.

Philip Mullins Construction now brings in enquiries from people searching for ICF builders, foundation specialists and energy-efficient construction in his area. The enquiries aren't huge in number, but they're steady and relevant. Philip also has something credible to send people when they ask for more information.

However strong your reputation, word of mouth alone misses the people who search online before they choose a contractor. For a specialist trade, a page for each method you offer lets you show up when people search for exactly that. A trade business's brand doesn't need to be complicated, and a clear logo and colours used consistently go a long way.

Read more about our web design, branding and SEO services, or see more web design case studies and other construction and engineering projects.