Web design and SEO for JTK Remapping, an Irish performance tuning specialist that has since opened a second location

JTK Remapping had no website when they came to us, so they didn't appear for any of the searches people were already making for their services. People looking for a remap tend to search by the make of their car, typing things like 'BMW remap Ireland' or 'Audi performance tuning'. In automotive SEO, performance tuning is a niche market but a competitive one, and every one of those searches was going to someone else.

A page for each manufacturer

We built the site around a page for each major manufacturer, including BMW, Audi, Mercedes, Volkswagen and Ford, instead of one general remapping page. The SEO content on each is written for the searches owners of those cars make, so someone looking for a BMW remap lands on a page about remapping BMWs. With SEO behind them, those pages now rank at or near the top for manufacturer remapping searches in Ireland.

A calculator that answers the first question

Most people weighing up a remap want to know one thing first: what it will do for their car. We added a performance calculator where visitors pick their exact vehicle and see the expected gains in horsepower, torque and fuel economy before they get in touch. It has become one of the most popular features on the site and a steady source of leads. It also brings in searches of its own, such as 'remap calculator'.

A first reply worked out for each car

As enquiries grew, replying to each one by hand with the right figures for the customer's car was taking up hours of the team's week. We set up an automated first reply that reads each enquiry, looks up the vehicle, works out the expected gains and sends them to the customer with a nudge towards booking. The customer hears back about their own car, and the team has those hours back.

Reviews that are easy to leave

Customers are trusting someone with their car, so reviews carry a lot of weight in this trade. We set JTK up on MyReviews, our own review tool, so a happy customer can leave a Google review from a QR code, a text or an email. We also managed JTK's social media alongside the site.

The website now brings JTK 200 to 300 leads a month. Those leads were a direct contributor to making the new premises viable.

If your customers search by make, model or brand, a page for each one will usually do more for you than one general page. A tool that answers their first question gives them a reason to get in touch, and it can bring in searches of its own. When enquiries start arriving faster than you can answer them by hand, an automated first reply that's specific to each customer can save hours every week.

Read more about our web design, SEO and social media services, or see more web design case studies and other automotive projects.