Web design and SEO for Precise Events International, adapted as the Irish events agency grew into destination management

When we started working with Precise, they had a very basic website that wasn't bringing in the enquiries a growing business needed. The events industry is competitive, and agencies with stronger websites were picking up enquiries Precise should have been getting. Their site didn't reflect the quality of the corporate conferences, AV production and entertainment they ran, and its content wasn't organised around the searches potential clients were making.

Rebuilding again when the team couldn't edit the site

Our first rebuild was a big step up in design and speed, but the team found it hard to edit day to day. Rather than leave them relying on us for every change, we rebuilt it again on a platform they can manage confidently on their own. Each rebuild was also a chance to improve the routes to an enquiry and to reorganise the content around what we'd learned about how their audience chooses an events agency. Starting over was the right call, and our website redesign checklist covers how to do it without losing search rankings.

A page for every service, including the new ones

We overhauled their SEO step by step, starting with research into what other event agencies ranked for. We gave every key service a dedicated page, so each kind of client finds a page about what they need. As Precise grew from corporate conferences and staff events into destination management for US companies holding events in Ireland, the content grew with them. We keep refining those pages based on how they perform.

Google Ads for specific periods rather than all year

Paid search for events is competitive and expensive, and sales cycles are long. We run Google Ads during specific periods to support the organic growth, rather than keeping it on all year. Precise also refer people to us for web design, sending their clients and contacts our way when they need a website.

The website now brings in, conservatively, five to ten times the enquiries the original site did. That growth has come from a site that's easier to enquire from and pages that show up in organic search, rather than from paid advertising.

The site brings in steady, qualified enquiries from companies looking for corporate event management, conference planning and destination management.

A website your team can't edit falls behind the business, so it's worth rebuilding on something they can manage, even if that means starting over. When the business moves into new services, the website should move with it, with a page for each one. Where clicks are expensive and sales cycles are long, paid search works best in planned bursts, with organic search as the steady base.

Read more about our web design, SEO and PPC services, or see more web design case studies and other events and entertainment projects.