Web design and local SEO for a Queens personal injury firm whose Google profile linked to nothing

When InjuryUp Law came to us, the injuryup.com domain wasn't connected to any website, so anyone who tapped the website link on the firm's Google Business Profile reached nothing. The profile itself was thin, and the firm's first site ran at a temporary address. Its settlement calculator, which we had built, put a predicted dollar range in front of prospective clients, and a law firm shouldn't do that, whatever the small print says. Someone looking for a lawyer after a crash is often hurt, stressed and searching on a phone. They want to know quickly whether they have a case, and to talk to a person about it.

A website on the firm's own domain

We rebuilt the site and moved it onto injuryup.com, so the firm's name, its Google profile and its website finally point to the same place. The copy was shaped with the attorney over several rounds of review.

A case review that asks one question at a time

For someone searching on a phone after a crash, the free case review asks one multiple-choice question per screen, so it can be answered in a few taps. It covers whether they were hurt, who was at fault, the injury, the borough and roughly when it happened, then asks for contact details. Each enquiry reaches the firm by email with the answers laid out, and the sender gets a confirmation. Spam is filtered out quietly, without making a real claimant solve a puzzle, and the case review works with a keyboard or a screen reader.

The firm can see which screen people reach and where they leave, but never what they answered, so nobody's injury details are shared with an analytics provider.

A questionnaire instead of a price tag

We rebuilt the calculator and changed what it says. It now reflects the visitor's injury and treatment back to them and recommends a free, no-obligation review with an attorney. A plain statement says it does not estimate what a claim is worth, and the old settlement ranges are gone from the site entirely.

Telling Google what the firm handles

For the firm's local SEO in Queens, we added the law firm category to its Google Business Profile and listed 18 of its services. That gives Google a clear picture of the cases the firm takes on. The website describes the firm to search engines in the same terms, as a legal service with its attorney, the boroughs it serves and its Spanish-speaking service.

The website link on the firm's Google Business Profile now leads to a working site, where anyone can start a case review at any time of day or tap to call from any page. Every enquiry arrives ready for the attorney to follow up.

Check that your domain leads to your website and that your Google Business Profile links to it, because a dead link wastes every click the profile earns. A claim questionnaire on a law firm's site should lead to a conversation with an attorney, not a predicted settlement figure. When form answers are medical or legal details, measure where people drop out without recording what they answered.

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