Web design and SEO for a new business coaching brand that launched ready to be found in Google search
We built Go Succeed's first website when they launched their business coaching and leadership development brand, with 10 to 12 service pages planned around competitor research and what their clients search for.
Where it started
Go Succeed were launching a new business coaching and leadership development brand, and until the website went live, anyone searching for that kind of help had no way to find them. A brand that is just starting out has nothing else online to speak for it, so the first website has to do all the introducing. It needed to explain each service clearly from day one and give Google good reason to show it to people looking for coaching.
What we did and why
Research before any pages were planned
We started by looking at how other coaching and leadership development providers present themselves online, so Go Succeed's site would stand up next to the ones their future clients were comparing it with. The same research showed which searches mattered, and we mapped the site's content to them before a page was written.
A page for each service
We gave each service a dedicated page, 10 to 12 in all, instead of listing them together on one. Each page explains one service in plain terms and is structured to rank for the searches people make about it, so someone looking for leadership development lands on a page about exactly that.
What changed
Go Succeed launched with the website already in place, and it ranks for a number of relevant business coaching and leadership development searches. For a brand that started with nothing online, that gives it a base of organic visibility to build on.
What this means for your business
If you're launching a new brand, planning the website around what your clients search for from the start is easier than fixing it later. Even a straightforward website is worth starting with a look at your competitors, so each page answers a search people make. Giving every service a page of its own makes it easier for the right client to land in the right place.
Read more about our web design and SEO services, or see more web design case studies and other professional services projects.
“James at Everblue Digital did an exceptional job creating the website for GoSucceed-GoSucceed.co.uk! From the very beginning, James demonstrated a deep understanding of our brand and vision, translating it into a sleek, modern, and user-friendly site that perfectly captures what we’re all about. Their attention to detail, technical expertise, and commitment to delivering a high-quality product were second to none. The entire process was seamless, with clear communication and fantastic support at every step. We’re thrilled with the results and highly recommend James and Everblue Digital to anyone looking for a reliable, talented, and professional digital partner. Thank you for helping us bring our online presence to life. Gary Salters, Founder & Managing Director GoSucceed.”
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