Web design and SEO for a new Irish compliance consultancy found through its guides to EU rules

A search for "clearscope" on its own brought up a well-known software product with the same name, and the new domain had no website or search history behind it. Businesses were never going to find Clearscope by name. They would find them while trying to work out what a rule such as CBAM or CE marking meant for them. So the site's SEO had to start from those questions, and the pages had to answer them clearly enough that a stranger would trust Clearscope with the job. The business was also widening its services quickly, from carbon and sustainability into inspection, testing and product compliance.

Services on a pattern the business can keep adding to

We organised Clearscope's services into two areas, carbon and sustainability on one side and compliance and inspection on the other, so a visitor finds their problem in a couple of clicks. Every service page follows the same pattern, so each new service goes live as soon as Clearscope take it on, without a redesign. Clearscope also inspect products where they're made, from a second base in Wuhan, China, and work with manufacturers outside Ireland, so the whole site can be read in the visitor's own language.

Guides that explain the rule and keep the method for clients

As part of Clearscope's content marketing, we wrote and published more than 30 guides on CBAM, carbon accounting, Scope 3 emissions, ISO standards, EcoVadis ratings, greenwashing rules and other EU regulation affecting Irish businesses. Each one explains what a rule means and who it affects, and leaves the detailed step-by-step for paid engagements. That way the guides show Clearscope's expertise without giving the service away.

A private hub instead of email attachments

Compliance work runs on reports and project files, and those deserve better than a long email thread, so we built the Clearscope Hub. The team keep project files there in folders, with earlier versions, previews and search. They send files to clients through secure links that can carry a password and an expiry date. Only invited people can sign in, using a password and a code sent by email, and staff roles decide who sees which project.

Visitors can send an enquiry from the homepage or the contact page and get an acknowledgement by email, and a training section takes registrations of interest for upcoming EU Battery Regulation courses.

Almost six months after launch, the site was getting more than four times as many search visits a month as it did in its first month. Most of them landed on a guide or a service page, led by the CBAM guides and the inspection services.

On a new domain, clear guides to the rules your customers face will bring in search visits long before your brand name does. Explaining what a rule means and who it affects shows your expertise, while the step-by-step stays with paying clients. If your work runs on documents, a secure place to share them gives clients more confidence than another email attachment.

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