Web design and a vocal range finder for an Irish singing coach selling his course online

Bobby Harpur had built a structured six-week singing course, covering technique, breathing, performance and confidence, and needed a way to sell it online. Most people aren't ready to buy a course the first time they come across it, and a sales page on its own would lose everyone who wasn't. Bobby wanted something useful to give them upfront, which would capture their details and lead them naturally towards the course.

A free tool for people not ready to buy

The main piece is the vocal range finder at rangefinder.singbetterin6weeks.com. Visitors sing into their microphone and get their vocal range back in under two minutes, along with how the course could help them improve. Because people get something useful for free, they have a reason to leave their details before they're ready to buy, and Bobby hears from people interested in singing lessons.

A small site that does the selling

We kept the site deliberately small rather than building a complex course platform, because one well-structured sales page can explain the programme and do the selling on its own. It sets out the seven modules, live Q&A sessions, personalised vocal assessments and full curriculum, alongside student testimonials and a simple checkout.

Bobby now sells his course from a site that explains it clearly, and the range finder gives people a reason to visit before they're ready to buy. Each visitor gets a personal result and an introduction to how Bobby teaches.

A free tool that gives people something useful upfront builds trust and collects their details before you ask for a sale. You don't always need a complex course platform, because a focused, well-structured sales page can do the selling on its own. In a niche market, a tool people remember sets you apart in a way a generic landing page can't.

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