Landing page design for an Irish CRM launch, built to get prospects booking a demo

Go Succeed had built their own CRM and were launching it into a market already full of established names. Anyone hearing about it for the first time would compare it with the CRM they already knew. The first thing they needed to see was what this one does differently. The team also wanted every interested prospect to take the same next step, booking a demo, where they could show the product properly.

One page instead of a full website

The launch had one job, getting interested prospects to book a demo, so we built a single page rather than a full website. Every visitor follows the same path, from what the CRM does to booking a demo, without other pages to wander off to.

Showing the difference before asking for a demo

People weighing up a new CRM measure it against the one they know, so the page walks through how Go Succeed's CRM compares with other platforms before it asks for anything. Booking a demo is the main call to action on the page.

Go Succeed has one clear page to send prospects to, where they can see what the CRM does differently and book a demo.

A product launch page works best when it asks for one action, such as booking a demo. Showing how you compare with the product people already use answers their first question before they have to ask it. Not every project needs a full website, and a well-structured single page is often the right way to introduce something new.

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