Web design for a LinkedIn ghostwriting service that had grown through LinkedIn and referrals
Chris Plus Co. had been winning clients through LinkedIn and word of mouth alone. We built a simple website that explains the service and its pricing and gives prospects a clear way to get in touch.
Where it started
Without a website, anyone who wanted to know what Chris offered, or what it cost, had to message him on LinkedIn first. A business owner who looked beyond LinkedIn for Chris Plus Co. before hiring him found nothing to check. That's a lot to ask of someone deciding who will write in their name. Referrals had the same problem, because there was nowhere to send them.
What we did and why
Prices on the page
We built the site around Chris's three services and published the price of each, from personal profile management to combined business and personal packages and LinkedIn workshops. Prospects can see whether the service fits their budget before they get in touch, which means Chris spends his time talking to people who already know what they'd be buying.
A design as direct as his writing
Many prospects arrive having already read Chris on LinkedIn, so the design is minimal and direct, in keeping with the tone of his own posts. The site sticks to the pages people need to understand the service, and every page ends with a clear way to get in touch.
What changed
Chris now has a home base outside LinkedIn that he can point prospects and referrals to, and the site answers their first questions before they get in touch.
What this means for your business
If your service has a clear offer, a simple, direct website often does more than a large one. Publishing your prices lets prospects decide whether you're a fit before they get in touch, which saves time for both of you. Even a business that wins most of its work on one platform needs a website of its own to point people to.
Read more about our web design service, or see more web design case studies and other professional services projects.
A closer look at the project
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Send us your website and we'll look it over before a free 20-minute call, then walk you through the changes in order of priority. If the site is in good shape, we'll tell you so.