Web Design SEO PPC Social Media
Building an Online Confectionery Store From Scratch
We built Party Sweets a full Shopify store with 350 products, managed their social media and paid advertising, and established their presence in Ireland's competitive confectionery market.
- Client
- Party Sweets
- Industry
- Food & Beverage / E-commerce
- Location
- Ireland
The Challenge
Party Sweets is an Irish confectionery brand selling sweets, treats, and novelty confectionery online. Before coming to us, they had no website and no online presence — all sales were happening offline.
The Irish confectionery market online is competitive. Major brands and established wholesalers already dominate search results and social feeds. Party Sweets needed a professional e-commerce store that could hold its own against bigger players, along with a marketing strategy to get in front of the right audience.
Our Solution
We built a full Shopify store from scratch with around 350 products, organised into clear categories that make browsing easy — whether customers are looking for pick and mix, retro sweets, chocolate, or party bags. The design leans into the fun, colourful nature of the brand and makes the shopping experience feel as enjoyable as the products themselves.
SEO was built into the store from day one. We optimised product pages, category pages, and site structure to compete with the established confectionery brands and wholesalers already ranking in Ireland. Over time, Party Sweets started showing up for the searches that matter in this space.
On the paid side, we managed their advertising across social and search, spending approximately €20,000 and delivering a 4–5x return on ad spend. Campaigns were designed to drive direct purchases — targeting sweet lovers, gift buyers, and party planners across Ireland.
Social media management built the brand's personality online, turning Party Sweets into more than just a shop — giving it a voice and a community that kept customers engaged between purchases.
4-5x
Ad Spend ROAS
A solid return on paid advertising
350
Products
Full Shopify catalogue built from scratch
Five-figure
Annual Revenue
Online sales built from zero presence
The Results
Party Sweets now has a polished, fully operational e-commerce store competing in Ireland's confectionery market. The business is building a healthy five-figure annual turnover through online sales — built entirely from nothing.
The paid advertising delivered consistently at a 4–5x return, and the combination of organic search visibility and an active social presence means the brand continues to grow without being entirely dependent on ad spend. For a business that didn't exist online before we started, it's a strong foundation with plenty of room to scale.
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Founder
James Gleeson
Managing Director | US & EMEA
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