Paid Advertising

How does Pay-Per-Click Advertising work?

When a user searches for a certain query, we can see a number of companies that appear at the top of the SERP (Search Engine Results Page) with the label 'ad'. This is a direct result of that company specifically targeting keywords within your search, and paying to be listed as a suitor to your query.

PPC Advertising comes in many forms, from full banner ads, to social media advertisements based on user interests, demographics, behaviors, etc, to basic click-through ads. PPC is used best in highly competitive spaces, such as e-commerce.

Google Ads

Google Ads are used to position a business as close to the top of the search results page as possible for a given group of keywords.

Google Ads are relatively tricky to master, and can end up being very, very costly if you do not know what you are doing.

Facebook Ads

Depending on your industry, Facebook Ads may be one of the best platforms to advertise. It can be low cost, easy to manage, maintain and easy to track spending.

Unlike Google Ads, once someone clicks on an expensive variation of a keyword, that is a sunk cost. With Facebook Ads, you can track costs over time and identify rising costs before they get out of hand.

Instagram Ads

Instagram Ads and Facebook Ads can be used interchangeably, or you can just advertise on Instagram. They work in the exact same way and managed directly from Facebook, though Instagram Ads have a much more engagement rate.

TikTok Ads

The new kid on the block, TikTok Ads currently are a lot cheaper and have much less competition.

The age of the audience may also come as a surprise, common assumptions is that it is used by teenagers....though that is not the case....

Looking for Paid Advertising services in Ireland?

At Everblue, we will develop campaigns with hyper-targeted audiences and develop ad copy poised for drawing interest, create eye-catching graphics and media. We can optimize your website for conversions and develop a number of audiences to target. Get in touch for a free quote below!

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